Business nbn™ 101: How the nbn™ could impact your business
By now, it’s likely you have heard or read about the National Broadband Network (nbn™). As the rollout starts to gain momentum around Australia, it’s important to wrap your head around what exactly it is, what you can expect, the different speeds tiers available, and how it can positively impact your city or country-based business.
What is the nbn™?
The nbn™ is an Australia-wide project funded by the Federal Government. Essentially, its purpose is to make sure all homes and businesses across the country have a fast and reliable internet connection.
When it comes to your business, the nbn™ can have a range of benefits – from improving workplace productivity to extending your services worldwide. However, it’s important to know that every business is different, with unique data and communication needs. You may be a large organisation that uses high levels of data every day, or a small business with one or two phone lines. Either way, you will need to talk to your internet service provider (ISP) about coming up with a solution that’s right for you.
Once your business is connected, the impacts will be immediate. To break it down, let’s take a closer look at the benefits.
To find the answers to questions about the nbn™, visit the Aussie Broadband FAQs page.
The freedom of cloud computing
Gone are the days when Australians used USB drives and CD-Roms to store their data. With access to high-speed broadband, your business can boost its digital maturity as it can reliably and effectively access cloud-based services. Yet, the Australian Media and Communications Authority reports that less than 50% of Australian small to medium-sized enterprises (SMEs) are using cloud services for storage, web-hosting, and security applications.
Cloud computing essentially allows your business to access data, apps, software, and servers through the internet, rather than being stored on computers physically on your premises. This allows your staff to access the software they need to do their jobs on any device, wherever they are.
With a reliable internet connection, you can ensure smooth, reliable connectivity while you expand and adapt your business. Financially speaking, you can save thousands of dollars by simply buying more data space for a month, instead of having to always upgrade and maintain the server. No matter what industry you’re in, cloud computing is an easy and affordable way to streamline your business. Consider setting up a functional network and see how performance improves in your business.
Improved productivity and performance
The faster the internet, the quicker things get thing done. The nbn™ can have an overall impact on your company’s productivity and performance levels, fostering quicker, smarter processes and a reduction in operational costs. This could mean employees work more efficiently without jumpy speeds, or using new channels and platforms to sell and promote your products and services worldwide.
Faster broadband allows you to easily take advantage of internet-based subscription software to improve operational efficiency – for example, accounting tools such as QuickBooks, analytics programs such as Mixpanel or Adobe Analytics, and customer relationship management (CRM) technology such as Salesforce.
Flexible work arrangements
Widespread availability of reliable, fast broadband opens the doors to flexible working arrangements. Remote workers and telecommuters rely on the right hardware, applications and strong internet connection to do their job. As a business owner, the nbn™ could allow you to hire staff living in remote locations, where all they need is access to your network and cloud-based services. It also gives staff the chance to work from home when they can’t make it into the office – or simply as an added benefit of the job. Both scenarios have the potential to cut costs and increase job satisfaction through a better work-life balance.
A competitive advantage
With the help of the nbn™, many businesses are already finding it easier to develop their brand and offer their product and services to more people. For those located in rural areas, the nbn™ will provide a decent, quality internet service, allowing for greater competition with urban competitors. In fact, research by the University of Melbourne shows that connected small business will contribute an additional $4 billion to Australia’s GDP per year once the nbn™ rollout is complete.
Greater connectivity gives your business more opportunities to talk directly with your customers, access more locations across the world, and build your brand through multiple channels. Essentially, this can give your business a competitive advantage over those in countries that don’t have access to such technology.
How do I join the nbn™?
As the country upgrades to the nbn™, most landline and internet services are being disconnected. If the nbn™ is available in your area, you will have 18 months to move your services over before the existing network is switched off. To avoid any disruption of services, it is smart to be proactive and prepare for the switch as soon as possible by speaking with your ISP about your requirements and plan.
To see if the nbn™ is available in your area, or when it’s estimated to be available, simply click here to use our free availability checker tool. If you are good to go, you will need to get in touch with your preferred internet provider to choose a plan that suits your business. In most cases the government covers the cost in installation, but just keep in mind your business will still need to pay your provider a monthly access fee.
The great thing is, the nbn™ shouldn’t be more expensive – unless you want the fastest speeds available. The government is controlling pricing to make sure it’s fair for every business to connect. To find out more information, head to our business nbn™ page to find out what steps you will need to take to prepare, and get connected.