How business portals are revolutionising the way companies manage telco services

March 5th, 2021 - Get new posts sent straight to your inbox, click here. Heidi Kraak

Customers are increasingly demanding flexibility, scalability and cost-effectiveness in the delivery of their products and services.

Take Netflix, for example – for a monthly fee, customers can stream as many television shows and movies as they’d like. Today, Netflix has about 195 million paying users around the world. This lies in stark contrast to businesses with traditional models that have been unable to adapt to the market needs. Blockbuster – once the biggest video rental chain in the US – declared bankruptcy in 2010 after it was unable to keep up with its competitors.

However, it’s not just individual, residential customers that are seeking options for flexible consumption. Businesses, increasingly, are seeking modes of delivery for products and services that are scalable, cost-effective and allow them to determine how much they consume.

As connectivity increasingly underpins even the most basic activities within business, many enterprises are demanding the same kind of innovation from telcos – your business should expect this from your telco, too.

How do business portals work in the telco industry?

Historically, telcos have operated on a model of fixed prices and inflexible contracts. Ordering new services as business expanded to new locations could be costly and time-consuming, and lengthy queues on helpdesk lines were inevitable if there was connectivity issue.

However, it’s becoming apparent that this model of service does not meet the needs of enterprises today.

GlobalData found there has been a growing demand from enterprises for more flexible approaches from IT and infrastructure vendors. GlobalData defined ‘flexible approaches’ as pay-per-use offerings, vendor-managed private clouds, and flexible financing for on-premises IT investments.

Here at Aussie Broadband, we’ve experienced this kind of demand first-hand and adapted to satisfy it.

Carbon – an industry-first business portal

Our Carbon platform was born out of Westpac’s desire to provision its own services at scale.

We developed a platform for the top-5 bank that provided it with full visibility over the roll-out of connections. The end design allowed Westpac to deliver connectivity into its branches and corporate offices in a self-serving capacity – no more time wasted in call queues or waiting for quotes. Now, this functionality is available to all Aussie Broadband’s business clients in the form of Carbon – an industry-first, fully-fledged business portal!

Featuring end-to-end ordering of NBN services, easy configurations and customisations, and real-time service and analytics tools, Carbon is the complete toolkit on a user-friendly platform. Here’s how the innovative, industry-first platform simplifies the management of telco services for enterprises:

Carbon lets enterprises self-manage the process of ordering a new service. Enterprises can designate exactly what they want – no need to go back and forth with a sales person.

Aligned pricing for different services provides visibility into real time costs, saving the hassle of a quote process. If NBN technology is available, new connections can be live in as little as five minutes.

Carbon takes the raft of service testing tools our support staff have access to and places them in the hands of IT teams. Carbon allows enterprises to perform a range of single-click tests and diagnostics.


How business portals are changing the game

Like many things, Covid19 has accelerated business demand for flexible approaches to the delivery of telco services. The rapid deployment of a remote workforce in early 2020 highlights why scalable and mobile connectivity is crucial – older telco delivery models tend to leave business bogged down in quote processes and then slugged with expensive fees if they need to rapidly pivot operations.

Clearly, this does not serve businesses well.

According to another Deloitte survey, 75 percent of respondents said flexible consumption models made it easier for businesses to experiment with novel solutions to problems and evaluate outcomes quickly. This is important in the current business landscape – the threat of sudden lockdown still looms and, more than ever, Australian businesses require agile systems that will allow them to rapidly adapt to new circumstances.

Additionally, Covid19 has driven swift change in consumer sentiment towards digital technologies. Sixty-six percent of respondents in a Microsoft study said the pandemic had increased their appreciation for well-designed technology and systems.

Telcos with flexible consumption models and dedicated business portals, like our Carbon platform, could save your business time and money. It could also give your business room to scale up your connectivity, or adapt to meet changing circumstances.

Lots of providers make it easy to order a service, but there is nothing else on the market that gives you full control over your complex telco needs quite like Carbon.

To learn more, or try our Carbon platform free for yourself, click here.