New ultrafast residential plans helps smash Aussie sales record
Aussie Broadband has announced the new NBN ultra-fast 1000/50 plans for residential customers has helped to break sales records for the third day in a row.
The company said over 2,289 new and existing customers have taken up, or upgraded to, the new tier, and a further 850 on the 250/25 tier, both launched on Friday (29 May).
Managing Director Phillip Britt said demand for the new product was much higher than expected.
“What we have done is actually broken four records in four days. This is just incredible, and an amazing effort by each and every person working in all parts of the business,” Phil said.
When the product was launched on Friday, Aussie experienced its biggest ever day of organic sales.
Phil said the huge spike in sales continued over the weekend.
“We smashed our previous Saturday, Sunday and Monday sales records by between 8-10%,” he said.
Under the new wholesale pricing from NBN, Aussie Broadband now offers a 1000/50 residential service with unlimited data for $149 per month. The new plan is currently available for all FTTP premises and 7% of the HFC network.
Aussie has also dropped the prices on its 250Mbps plans include 250/25 unlimited for $129 and 250/100 unlimited for $209.
“We did not dream that the demand for the 1GB and new lower cost 250 plans would be so high,” Phil said.
Phil also noted that the new 1GB plan is a best effort service and peak evening speeds will vary based on network demand at the time.
“We think that the plan should achieve off-peak speeds of up to 80-90%, depending on the technology type,” Phil said.
Phil thanked his team for their amazing work during this exceptionally busy time.
“I’m really proud of all the team for their efforts and the way they’ve worked to support each other during what has been a pretty hectic few days,” he said. “A huge thank you to everyone in Aussie. This is a family like no other and we are continuing to change the game.”
Last week the company also launched an elastic interconnect platform that it believes is ground-breaking for businesses, enterprise, and managed service providers.
The platform, known as Carbon, will allow users to manage business telco connections at touch of a button, turning a process that often took months into minutes.
For more information, visit https://www.aussiebroadband.com.au/enterprise/business-portal/
MEDIA PLEASE NOTE: For enquiries please contact Katrina Salhioui on 0448 110 962.