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Business case study

Green Cup

Learn how Aussie Broadband’s reliable connectivity and scalable technology enabled Green Cup to stay focused on delivering fresh, healthy food, while enhancing customer service and expanding operations.

Green Cup

The Green Cup story

Founded in 2012 by Natalie and Simon Guest, Green Cup was inspired by Natalie’s experience with the benefits of healthy eating. They set out to create a health-focused café offering acai bowls, smoothies and toasties – Green Cup was born. Since then, their vision has grown into a thriving business with multiple locations, serving nourishing and wholesome food.

Green Cup

The challenge

As Green Cup expanded, the business faced several technological challenges, including the need for reliable internet, high-quality music streaming, efficient store phones, seamless POS systems and dynamic digital menu screens. Finding a provider that could deliver reliable connectivity, and exceptional support was crucial to maintaining smooth operations across the business.

The challenge

As Green Cup expanded, the business faced several technological challenges, including the need for reliable internet, high-quality music streaming, efficient store phones, seamless POS systems and dynamic digital menu screens. Finding a provider that could deliver reliable connectivity, and exceptional support was crucial to maintaining smooth operations across the business.

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Green Cup co-founder Simon Guest talking on mobile phone
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