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Business case study

Green Cup

Learn how Aussie Broadband’s reliable connectivity and scalable technology enabled Green Cup to stay focused on delivering fresh, healthy food, while enhancing customer service and expanding operations.

Green Cup shopfront

The Green Cup story

Founded in 2012 by Natalie and Simon Guest, Green Cup was inspired by Natalie’s experience with the benefits of healthy eating. They set out to create a health-focused café offering acai bowls, smoothies and toasties – Green Cup was born. Since then, their vision has grown into a thriving business with multiple locations, serving nourishing and wholesome food.

The challenge

As Green Cup expanded, the business faced several technological challenges, including the need for reliable internet, high-quality music streaming, efficient store phones, seamless POS systems and dynamic digital menu screens. Finding a provider that could deliver reliable connectivity, and exceptional support was crucial to maintaining smooth operations across the business.

The solution

To address its connectivity needs, Green Cup partnered with Aussie Broadband, drawn by Aussie Broadband's local expert service. In addition to great service, Aussie Broadband offered the reliability and performance that Green Cup required to maintain smooth and hassle-free operations across all locations.

Green Cup checkoutGreen Cup co-founder Simon Guest talking on mobile phone

"The customer service is next-level good—no other telecommunications company can compete with it."

Simon GuestCo-founder, Green Cup

Green Cup co-founder Simon Guest standing in front of store

The result

Since switching to Aussie Broadband, Green Cup has seen significant improvements in its operations.

The business now enjoys reliable connectivity, ensuring smooth, uninterrupted service. Exceptional support and seamless scalability have also been key, enabling Green Cup to efficiently expand its tech solutions as the business grows. With Aussie Broadband, Green Cup can stay connected and focused on what they do best—serving up health, one smoothie at a time.

"Our experience so far has been great—the product, the care, and the people are top-notch."

Simon GuestCo-founder, Green Cup

Green Cup customer at checkout
Mobile

Mobile Plans That Grow With Your Business

Power seamless operations and customer service with flexible, reliable 5G* mobile plans built for growing businesses.

*5G rolling out in selected areas. Excludes NT.

Green Cup co-founder Simon Guest talking on mobile phone
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