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Aussie Broadband announces new enterprise arm, retires Wideband branding

Media Release | Thursday 23 May 2019 | 1 min read

Aussie Broadband has announced a new “Aussie Broadband Enterprise” arm for its business, and in the process is retiring its Wideband Networks brand.

Managing Director, Phillip Britt, said the brand is being retired for two reasons – trademarking concerns, and good commercial sense.

“We ran into some trademarking issues for the Wideband name with another company – not specifically in telco – and we also came to the conclusion that it’s a better route for us to bring everything back under Aussie Broadband,” he said.

“We think it makes more sense to leverage off the great reputation that Aussie Broadband now has in the residential and small business markets.

Phil said the company launched the two separate brands back in 2016, when Aussie Broadband was a relatively unknown player in the market.

“We wanted to differentiate our Wideband Networks brand as one solely focused on corporate and enterprise customers.

“Today, given Aussie Broadband’s market recognition and growing reputation for quality service and products, it makes more sense to us to bring everything back under one brand.”

The move sees Aussie offer services under residential, small business and corporate/enterprise banners.

Phil said the enterprise arm will continue to offer the same corporate telco services it did under the Wideband banner, including private IP networks, data centre connects, hosted PBX phones, SIP trunks and standard enterprise connections.

However, the new Aussie Broadband Enterprise arm will also take on NBN’s enterprise ethernet product, offering up to nbn™ 1000/1000 plans nationally, with free installation subject to some conditions.*

* $0 fibre install available in select areas with our nbn™ Enterprise Ethernet service on a 36-month contract. Due to equipment and network limitations the maximum wholesale speed of business nbn™ Enterprise Ethernet is 952Mbps. Actual throughput speeds may vary due to many factors including the performance of network equipment not operated by Aussie Broadband. Terms and conditions apply.

All information contained in this media release, including references to costs, speed, and capability of the Aussie Broadband network, was correct at time of publication, and may have since changed.

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About Aussie Broadband Limited

Aussie Broadband is an Australian operated telecommunications company that was formed in 2008 and is based in Morwell Victoria, Australia.

The company's main focus is nbn® (NBN) subscription plans and bundles to residential homes, small businesses, not-for-profits, corporate/enterprise and managed service providers.

As a licensed carrier, the company provides these services through a wholesale agreement with NBN Co, a mix of leased backhaul infrastructure from third parties and its own network equipment.

The company also offers a range of other telecommunications services including VoIP, mobile plans, the OptiComm network and its white label platform.

With its acquisition of Over the Wire, the company is also a Tier 1 voice provider, and offers a range of tailored cloud, connect and collaborate solutions to business, government and enterprise customers.

Along with being a proud member of the Pledge 1% Movement, Small Change Big Change and more, Aussie Broadband is a certified B Corporation and the largest telco in Australia to hold accreditation.

Aussie Broadband has remained Australia's Most Trusted Brand in Telecommunications since December 2020 and was more recently named Australia's Most Trusted Telco for the second year in a row at the Roy Morgan Trusted Brand Awards for 2023.