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Aussie Broadband declares it won’t sell to customers (when there’s not enough bandwidth)

Media Release | Friday, 19 May 2017 | 1 min read

Aussie Broadband Managing Director Phillip Britt has taken another stand against congested networks by instigating what he thinks is a unique stop-sell measure.

Phil announced the new policy to followers on Whirlpool when talking about the way that Aussie Broadband is managing its network with the aim to avoid congestion.

“We have made the decision that if we are at 80% of the backhaul bandwidth available, and we know an order for new bandwidth is running behind schedule, we will stop selling on that POI,” said Phil.

“That way, we don’t oversell a POI before new backhaul is provisioned. Customers can choose to wait via a presold process, or they may choose to go elsewhere.

“It may mean some short-term loss for us if they don’t want to wait, but it also means that we keep our reputation intact for strong network management and integrity in our approach to sales.”

Phil said Aussie Broadband manages its CVC based on traffic thresholds and graphs. The amount provisioned for each nbn POI is dynamic, depending on customer demands in different geographical areas.

“Whilst we can instigate CVC increases up to our backhaul limit in a matter of minutes, new wavelengths usually take four to six months to provision,” he said. “We have certain trigger points where we do that, so we hope to avoid the stop-sell situation – but we will instigate it if we have to.

“We don’t under any circumstances want customers to be experiencing 6pm slowdowns caused by the way we manage our network. Our aim is for a network that offers customers consistent speeds.

“Our system has the checks and balances to ensure that our sales team can’t oversell the network if we don’t have capacity to back it up.”

All information contained in this media release, including references to costs, speed, and capability of the Aussie Broadband network, was correct at time of publication, and may have since changed.

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About Aussie Broadband Limited

Aussie Broadband is an Australian operated telecommunications company that was formed in 2008 and is based in Morwell Victoria, Australia.

The company's main focus is nbn® (NBN) subscription plans and bundles to residential homes, small businesses, not-for-profits, corporate/enterprise and managed service providers.

As a licensed carrier, the company provides these services through a wholesale agreement with NBN Co, a mix of leased backhaul infrastructure from third parties and its own network equipment.

The company also offers a range of other telecommunications services including VoIP, mobile plans and handsets, entertainment bundles through its partnership with Fetch TV and connections through its own fibre, the OptiComm network and its white label platform.

With its acquisition of Over the Wire, the company is also a Tier 1 voice provider, and offers a range of tailored cloud, connect and collaborate solutions to business, government and enterprise customers.

Along with being a proud member of the Pledge 1% Movement, Small Change Big Change and more, Aussie Broadband is a certified B Corporation and the largest telco in Australia to hold accreditation.

Aussie Broadband has remained Australia's Most Trusted Brand in Telecommunications since December 2020 and was more recently named Australia's Most Trusted Telco for the second year in a row at the Roy Morgan Trusted Brand Awards for 2023.