The Fibre Advantage: How FTTP Can Scale Your Business

March 29th, 2022 - Get new posts sent straight to your inbox, click here. Colette Smith

Businesses large and small, regardless of industry, rely on the internet to survive and get ahead. As technology consumes all aspects of daily life, business internet and connectivity services are similarly evolving to meet these demands. 

Old-school technology and traditional broadband no longer fits the bill for modern business requirements. This is even more evident as Australia – and the world – starts navigating our way towards a post-pandemic climate. 

That’s where fibre comes in. Or, more specifically, an nbn™ Fibre to the Premises connection which brings optic fibre cabling direct to your business. 

But why does a fibre connection actually matter? The internet is the internet, no? 

For Australian businesses looking to compete in today’s hyper-digital landscape, fibre connectivity is one of the best ways to future-proof your business for growth and scalability. 

Why different nbn™ connection types matter for businesses

When the nbn™ rolled out their plans for connecting Australia to better internet, they took a hybrid approach to the types of technologies that would be available to homes and businesses. 

As a result, most properties around the country were hooked up with one of the following nbn™ connection types:

  • Fibre to the Building/Basement (FTTB): FTTB is commonly used in multi-dwelling properties like apartment buildings and office blocks. With this connection type, fibre runs to a centralised location in a building (or basement) and copper wiring takes the connection to each unit.
  • Fibre to the Curb (FTTC): FTTC uses existing copper wiring to complete the connection between your home and an nbn™ connection at your curb.
  • Fibre to the Node (FTTN): FTTN is an nbn™ connection type where fibre runs to a mini-exchange or node near your property. Then a copper line connects from that node to your property.
  • Fibre to the Premises (FTTP): FTTP runs high-speed optic fibre all the way to your premises.
  • Hybrid Fibre-Coaxial (HFC): HFC uses technology similar to what’s used for cable TV subscriptions like Foxtel. It uses insulated wires that help minimise interference and can sometimes reach similar speeds as that of FTTP connections.

Learn more about the
different nbn™ connection types

These connection types matter, particularly for businesses, because they dictate the types of plans and speeds that you’re capable of accessing. 

For example, only the FTTP connection – which gets fibre directly to your business property – can reliably reach some of the highest speed plans on offer. 

As noted earlier, some HFC connections are capable of accessing the same plans and reaching similar speeds as an FTTP connection, but this will differ from property to property. 

Scale up sales    

Even if your business has entirely returned to the workplace (or you never left in the first place), many of your customers and clients are still erring towards the safety, convenience, and cost-effectiveness of keeping interactions online. 

Business events and business travel are starting to return, but not with the same voracity as they were in pre-pandemic days. While many hail a “return to normal” as imminent, in some areas, there’s just no going back. 

In the retail sector, one US study found that 40% of Americans “enjoy shopping in stores a lot less now compared with before the pandemic” and a third said they “will have no burning need to return to in-store shopping even after the pandemic has fully passed.”

Australian research backs this trend, with ecommerce sites seeing massive 42% year-over-year growth in online traffic in Q1 2021. And in January 2022, 5.5 million Australian households shopped online, seeing a 16.6% year-on-year increase.  

It’s not just small purchases either. A McKinsey report found that in the B2B space, 70% of B2B decision makers are open to making new fully self-serve or remote purchases in excess of $50,000, and 27% would spend more than $500,000.

(This McKinsey research shows businesses are also comfortable staying online to research and make orders.)


In the healthcare sector, Australians have similarly been sold on telehealth. One study revealed that 79% of Australians would like to keep using telemedicine even after the pandemic is over.  

Video conferencing is an attractive alternative

Meeting customers and clients face-to-face will return to some degree as pandemic restrictions ease. However, there’s no denying that the convenience and lower costs involved in video conferencing make it an attractive alternative to adopt more permanently into the future. 

(This McKinsey research shows businesses would prefer video calls over phone interactions for a variety of scenarios.)

Given these additional bandwidth demands, businesses will need access to more reliable upload and download speeds to conduct business and meet the increased demand for goods and services online. 

Although copper-based connections can provide businesses with serviceable internet to operate video conferencing and other basic online functions, the ability to scale operations just isn’t there. On a fibre connection, you can scale up your internet speeds as you need it – options that are just not available on copper-based connection types.  

Boost phone sales & improve customer service

Despite the shift to online sales and video conferencing, inbound and outbound calls still offer businesses opportunities to create a positive customer experience that builds brand loyalty and increases sales. Outbound sales too remain a critical function for businesses in finding and nurturing leads. 

One lesson that many businesses would have taken away from the pandemic, however, is that an on-premise phone exchange is limiting. When you need to uproot your entire sales team or call centre and pivot to remote working, having your phone lines in the office just won’t work. 

This is where a hosted PBX phone system comes in. 

Instead of an on-premise phone exchange, hosted PBX means your business can run the same phone systems but across a digital connection. 

Read more: 8 reasons why your business
needs a hosted PBX phone system

Using a hosted PBX system allows your business to be able to easily maintain a distributed remote workforce if needed. It also helps you future-proof your business should any other unexpected events cause disruption to traditional in-office work. Being able to expand your workforce too is important, and hosted PBX can help your business reach these growth goals.   

Copper wire connections can only take on so much. As this older technology is susceptible to environmental conditions, degradation, and is limited in the speeds it’s capable of achieving, it’s difficult to rely on copper wires to provide a consistent and reliable connection. This is particularly relevant when it comes to phone calls where reliability and clarity is critical. 

Running on an FTTP fibre connection all the way to your door means your business can achieve the best experience for your clients and customers. 

Not sure which phone technology would best suit
your business growth goals? Check out our guide

Power cloud operations

Australian businesses, regardless of size or industry, are increasingly relying on cloud technology to complete work and achieve business goals. This trend isn’t going away either. 

An Australian Bureau of Statistics study showed that for the 2019-2020 financial year, 55% of businesses reported using paid cloud computing. This was up from 42% in 2017-18 and 31% in 2015-16, and estimates suggest this number will continue rising in coming years.

ABS graph comparing number of businesses with paid cloud services 2017-18 versus 2019-20

(An Australian Bureau of Statistics study finds more business – of all sizes – are using paid cloud computing services.)

The trend is one that global tech giants and cloud services providers are keeping a close eye on too. Google Cloud expanded its cloud infrastructure to develop a Melbourne Cloud region in 2021, and Amazon Web Services is following suit with a new Melbourne project slated for the latter half of 2022. 

With this major investment in cloud infrastructure for the Asia-Pac region, cloud services are becoming more efficient, more affordable, and more accessible to Australian businesses of all sizes. 

A high-speed fibre connection then allows businesses to access these game-changing services and build a more stable foundation for the future. 

Support a hybrid workplace

In conjunction with the rise of cloud services, Australian businesses are also shifting towards a more remote and hybrid workforce. In fact, the two go hand-in-hand. When an organisation uses more cloud applications, it makes it easier for employees to work from home. And when employees are working from home more, it incentivises the business to integrate more cloud processes. 

Despite this distributed workforce, high-speed fibre connectivity to office sites and workplaces is still absolutely essential. 

In the rapid scramble to get people working remotely during the pandemic, CNBC reported that “85% of chief information security officers said they sacrificed cybersecurity to allow employees to work remotely.” This resulted in a rise of cyber attacks, not just in the US, but in Australia and around the world. 

Now that many businesses are looking at keeping hybrid work as an option for the long haul, IT managers can start making smart, deliberate decisions about how to best structure their networks and network architecture to suit this new scenario. 

And it all starts with connectivity. 

“Connectivity has to be the first priority,” Christian Nascimento, vice president of Product Management and Strategy at Comcast Business told CNBC. “You need to make sure that employees have the right connections at home, that they have internet access that’s strong enough and has enough bandwidth and enough speeds to upload and download whatever applications and services they need.”

Secure network access solutions like VPNs, hybrid cloud, and SD-WAN help that transition towards a hybrid workplace, but it’s the core internet connection that needs to underpin these types of projects. The optic fibre of an nbn™ FTTP connection means your business can better implement these changes towards these more bandwidth-heavy solutions. 

nbn™ $0 Fibre Connect upgrade to FTTP

Businesses currently operating on the copper-wire based FTTN nbn™ connections can finally upgrade to the fast and reliable optic fibre cabling of FTTP. (FTTC may be coming soon!) 

And installation is $0*.

Over two million homes and businesses around the country are eligible to take advantage of this nbn™ upgrade to FTTP fibre. 

Fill in the form here to find out if your business is eligible to upgrade to nbn™ FTTP fibre. 


*Additional external costs may apply. Offer subject to service qualification for nbn™ FTTP upgrade. NBN may recover costs if services are downgraded/cancelled. A $200 downgrade/cancellation fee will apply if customers who accept this nbn upgrade downgrade to an ineligible plan or disconnect within first 12 months. Full fibre upgrade terms and conditions.